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SEO (Search Engine Optimization)
SEO is the acronym for Search Engine Optimization and is a number of tactics that help improve your chances of being found in online search browsers like Google, Bing and Duck, Duck Go. SEO consists of carefully researched keywords, titles, tags and descriptions that help the search engine crawlers confirm that your website contains relevant content. Other areas that require attention are website copywriting, internal linking strategies, inbound links and imagery. If you require additional help getting found on the web, SEM might be a good strategy and is often referred to as PPC or Pay Per Click, usually purchased through Google. If this all sounds a little too technical, give us a call and we can help.